Save girls, save the girl child, is a campaign in India to end the gender-selective abortion of female foetuses, which has skewed the population towards a significant under-representation of girls in some Indian states. The "Beti Bachao" campaign is supported by human rights groups, non-governmental organizations, and state and local government in India as well as by SRIRADHEY SERV SAMAJ KALYAN SAMITI.
Sex-selective abortion, or female foeticide, has led to a sharp drop in the ratio of girls born in contrast to boy infants in some states in India. Ultrasound technology has made it possible for pregnant women and their families to learn the gender of a foetus early in a pregnancy. Discrimination against girl infants, for several reasons, has combined with the technology to result in a rise in abortions of foetuses identified as female during ultrasound testing.
Beti Bachao activities include large rallies, poster campaigns, wall paintings, billboards, and television commercials and short animations and video films by our society. Celebrities such as video director Jagmeet Bal, and Bollywood actress Priyanka Chopra, have become involved in "Save the girl child" initiatives.
MAHILA SASHAKTIKARAN PROGRAME
Sriradhey Serv Samaj Kalyan Samiti coordinates global and national efforts to integrate gender equality and women’s empowerment into poverty reduction, democratic governance, crisis prevention and recovery, and environment and sustainable development. Through our global network, we work to ensure that women have a real voice in all governance institutions, from the judiciary to the civil service, as well as in the private sector and civil society, so they can participate equally with men in public dialogue and decision-making and influence the decisions that will determine the future of their families and countries.